When you think of Italy and supercars, one name immediately comes to mind: Ferrari. Founded by Enzo Ferrari, the company has evolved from a racing team into an automotive icon. Officially established as Ferrari S.p.A. in 1947, the brand’s roots go further back to 1929 and the formation of the Scuderia Ferrari racing team.
The town of Maranello, in the region of Emilia‑Romagna, became the home of Ferrari’s main factory and headquarters during the early 1940s. For visitors today, a ‘Ferrari Italy Tour’ means more than driving a red car; it means stepping into the very birthplace of an automotive legend.
In this article, we’ll explore the different flavours of Ferrari tours: the museum visits, the factory tours in Maranello and even the adrenaline‑fueled driving experiences. Whether you’re planning your next luxury travel escape with Aurea Travel or just dreaming ahead, we’ll help you pick the right path!
Ferrari Museum Tour: a journey through time
For many guests, the museum visit is the emotional heart of the Ferrari experience. At the Ferrari Museum in Maranello, you’ll step into a space that tells the story of speed, ambition and Italian design at its finest.
A quick note: the museum isn’t just for motorsport fans, it speaks to anyone who appreciates Italian design, craftsmanship and storytelling.
Inside, the exhibition halls showcase a rotating selection of historic road cars and Formula 1 racers, alongside trophies and memorabilia from the brand’s most celebrated eras. Multimedia displays and themed exhibits trace Ferrari’s evolution: from Enzo’s first experiments in Modena to the creation of a purpose-built factory in Maranello during the war years.
But the museum experience rarely stands alone.
Many travelers visiting the Ferrari Museum in Maranello also take time to explore the broader Motor Valley, where brands like Lamborghini and Ducati have shaped Italy’s automotive culture. For ideas on how to expand your itinerary, see our Car Museum Italy guide.
Maranello Ferrari Tour: walk in the footsteps of the prancing Horse
Situated just a few kilometres from Modena, Maranello is more than the home of Ferrari, it’s a small town steeped in motor‑heritage.
The town itself invites you to linger: rich food, warm hospitality and a slower pace that contrasts with the speed and precision inside the factory walls.
As you walk through Maranello, you’ll notice how deeply Ferrari is woven into daily life. Streets, cafés, even roundabouts carry the mark of the prancing horse. The Ferrari headquarters, racing division (Scuderia Ferrari) and the test track are all based here.
You can also visit the main gate of Ferrari’s factory in Maranello, where the first road‑car, the 125 S, rolled out in 1947!
At Aurea Travel, we design Ferrari-themed itineraries that combine Maranello’s automotive heritage with the region’s rich culture and cuisine, so your visit feels like a story, not just a stop.
Ferrari Factory Tour: behind the scenes of Italian engineering
The “factory tour” at Maranello offers a rare peek behind the curtains of one of the world’s most prestigious automotive manufacturers.
Established in the 1940s, this is the birthplace of every Ferrari road car ever made and the headquarters of a brand that has become synonymous with Italian excellence.
The experience requires a bit of planning, but visiting the factory offers something uniquely powerful: it transforms admiration into understanding. Seeing how each vehicle is handcrafted, how every detail is honed to perfection, gives tangible context to the sleek machines seen in the museum.
From Aurea Travel’s perspective, this is the kind of experience that reflects what we value most: authentic, curated access that goes beyond surface-level tourism.
For the most rewarding experience, we suggest combining the factory tour with the slower rhythms of local gastronomy or cultural stops – something we often include when designing Ferrari-focused journeys through the Motor Valley.
Ferrari Driving Tour Italy: the adrenaline option
For many enthusiasts, the idea of sitting behind the wheel of a Ferrari on Italian roads is pure fantasy… but in certain places, it becomes a thrilling reality!
Several providers in Emilia-Romagna and Tuscany offer high-performance driving experiences that let you take control of a Ferrari for a few hours or a full day, often accompanied by a professional co-pilot and support team.
These tours usually wind through scenic countryside, blending adrenaline with beauty. It’s an intense, cinematic way to experience Italy through carefully planned routes. While Aurea Travel doesn’t offer this type of experience as part of its core catalogue, we understand its appeal and we’re happy to incorporate it into a custom-designed itinerary when requested.
Where Ferrari becomes a journey
A “Ferrari Italy Tour” is more than just seeing a red supercar or snapping a photo of the prancing‑horse logo: it’s about stepping into a world where ambition, craftsmanship and Italian culture meet.
From the quiet lanes of Maranello to the gleaming showroom of the museum, and maybe even the seat behind the wheel, there’s a spectrum of experiences to match different interests.
Whether you’re here for the thrill of the engine or the depth of the culture, Ferrari-themed visits are just one part of the story. In Emilia-Romagna, food, craftsmanship and passion go hand in hand. And we’re here to help you experience it all, at your own pace!
If you’re dreaming of your own Ferrari Italy journey, we’d love to help you shape it (with the same care we’d give to a friend).
